Do you rack your brain over creating content that will connect with your ideal customers? You’re not alone. There are over 2 million blog posts created every day. Yes, over 2 million! Worse yet, most don’t get read. Approximately 80% of people only read the headline. Ouch! What’s a small business owner to do? Instead […]
Do you love learning about successful startups and picking up insights from the best? If you do, we’ve got a passion in common. One of the latest on my radar is Try The World, a two-year old. Started by Kat Vorotova and David Foult, its niche is in the growing category of Culinary Tourism. The Food […]
We are what we do. It’s so simple really yet it’s easy to forget. Each and every day throughout our lives we make multiple decisions about what we will do with the day, moment or hour. How will you react to something specific when it happens whether it’s good or bad? What decisions will you […]
The first startup I launched was the VCU Brandcenter in 1995. I’d spent four years on the research and marketing plan behind it. After trying to get new computers for the School Of Mass Communication’s computer lab in 1992, I learned that you had to compete in a grant process to gain funds, a 25-page […]
Yes, I’m a “hackathon virgin” but an experienced marketing and branding professional with a strong educational background. As founder and creative director of Cook, I’m focused on startups and small business though I do consult with educational institutions from time to time. Last week, I was asked to mentor teams participating in a 54-hour hackathon […]
I just reconnected with an old and dear friend. We’ve been talking on the phone and doing a bit of emailing, recalling old stories about friends and family. Mentoring came up as he mentioned that his wife is involved with a mentoring program. It got me thinking of some of the great mentors I’d had […]
Three former advertising fellows in Boulder Colorado just starting a shopping movement. Yes, a movement. Their team puts together a small collection of great American-made products and offers them at a great price for a limited amount of time. Then, they move on to another great collection, selling it for a limited time. This is […]
Five key skills needed to adapt in today’s business and communications world.