Every now and then an incredibly powerful communications idea is created and executed brilliantly. This is the case with a wonderful photography campaign created by Gregg Segal. Greg’s a California photographer that began a series of portraits featuring people lying with a week’s worth of their trash. It’s such a simple yet powerful idea. He’s […]
Billboards have been controversial in the US for a long time. Lady Bird Johnson, wife of former president Lyndon Johnson campaigned to have every one of them taken down. Her resulting Beautification Campaign was narrowly passed into law. It saw the end to many billboards. Only those boards in business and commercial sectors were allowed […]
Any company investing in advertising and marketing wants to be seen and heard. Given this fact, it’s surprising how many use the same kinds of images and ideas as others in their category. In essence, they’re blending right in and won’t be noticed. It’s wasted energy and funds. To avoid this, designate a room or […]
Museums are starting to put their collections online in high res digital form. Better yet, they’re allowing downloads free to anyone or group who’d like to use them in a non-commercial manner. This is great news for those of us who do non-profit work or create educational materials of any kind. The Metropolitan Museum of […]
If people had any idea how easy it is to kill ads, the professionals would be in trouble. That’s right, many clients will pull advertising after receiving just a few complaints. Even though a company has possibly invested hundreds of thousands of dollars or more in the production of an ad, it can still get the axe, swiftly. […]
Three messages that will improve your advertising.
The only person you are destined to become is the person you decide to be. – Ralph Waldo Emerson This holds true for companies, too. Will Burns, a terrifically smart ad professional, writes for Forbes on branding. His focus, in a recent article is on whether clients are making a mistake when they kill ad […]
There’s a reason that certain stories resonate deeper with all of us. In this age of storytelling, it’s got to make sense to go back to myths. Ask yourself, what is it about certain stories that their impact was powerful enough to spread across the world for generations?
We are what we do. It’s so simple really yet it’s easy to forget. Each and every day throughout our lives we make multiple decisions about what we will do with the day, moment or hour. How will you react to something specific when it happens whether it’s good or bad? What decisions will you […]
I taught a creative thinking course at VCU for years. It was one of my favorite classes. Students created great new work and we all had a lot of fun along the way. There’s been an argument about whether creativity can be taught. Are some of us born naturally creative while others couldn’t find a […]