Do you have a great online business but need to get the word out so you increase website traffic to it? It’s hard to succeed when no one knows you’re out there.
I guess we all want more people to stop by and linger a while longer? If people could just spend more than a couple of minutes on our sites, they’d probably find something that enriches them.
It’s a real issue for most of us. After starting a consulting business about two years ago, I’m getting smarter about what attracts people today. Here are a few proven strategies that work to increase website traffic for me.
2 Billion Served
While we all want to increase traffic to our websites, there’s more competition than ever. According to http://tool.domains there’s approximately 2 billion websites with blogs. Now, all of them aren’t using great themes and may not be in your league but wow, that’s a lot of competition.
Good news, there are 4 billion people just on Facebook. A lot of people are your possible clients and customers. If you use your experience and unique voice with precision, you can attract them. Here’s a few tips that will serve to amplify your efforts. While your page posts might not get the visibility they once did. You can use other means to gain followers.
Content has become the new SEO.
Are you producing steady, valuable content for your niche audience? Use Google Adwords to check for targeted words that are searched often. Use these keywords on your landing pages, website, and in blog posts. This alone will improve your odds and increase website traffic.
One way to increase your Internet productivity is to join Facebook Groups that are focused on people who’ll likely be looking for what you offer.
How do you find ideal groups? Use the internal search bar (Graph Bar) at the top of your Facebook page and put in keywords. Any group with the keyword in their name will appear in a drop down menu. Scroll through it and look for groups you can ask to join.
Spread your expertise in Facebook Groups.
Once you’ve been accepted in a group, introduce yourself and your goals. There are a couple of good ways to increase visitors to your site.
Use the search bar inside the group to search for discussions that pertain to your area of expertise.You’ll see just those specific comments and can jump in to help answer questions.
Schedule 5-10 minutes each day with the goal to help others in the group. Once you get a little bit established, people will seek out both you and your site.
Engaging content that’s short and to the point will win you many grateful fans. Along the way, you’ll learn a lot from the people in these groups. Alex Tooby provides great information on Instagram and has developed a very sophisticated Facebook tribe. They’ve taught me well.
By implementing what I’ve learned here, I’ve grown a group of over 4,000 followers. And yes, some have become clients.
Do ask for feedback inside Facebook Groups.
You can also ask people for their feedback. This can be feedback on a blog post, a new product idea, branding, etc. Add the link to your website and respond to all the comments you get.
Q & A sites can also lead a lot of people to you and your website.
Make a point to answer questions on sites such as Quora for a few minutes every day or on select days every week. It’ll help establish you as an expert. It’s also a smart way for people who are looking for exactly your expertise to find you when they need your brand of help.
Q & A sites will improve your site’s SEO. Just give a short answer and send people to your website for more in-depth answers. This is guaranteed to increase your visitors. You can also write blog posts on what people are asking for on sites like Quora. There’s a strong chance that these posts will bring in web traffic, links, and shares.
Guest blogging puts you in front of new audiences.
Guest blogging enlarges your online footprint, too. To find solid opportunities use Google. Put in a keyword that describes what you’re writing about plus “blogging opportunities” or “guest post” or “guest posting” or “submit a post”. Each phrase will lead you to sites that allow you to submit articles.
Google does a lot of work to bring up the best sites first. You can depend on them. Once you find a popular website that accepts guest posts, look for a regular contributor.
You can use a tool called Monitor Backlinks to check other good sites where this author has published posts.
Just copy the author’s bio link and add it as a competitor in Monitor Backlinks. You’ll see all the backlinks on other sites where the writer has contributed. Repeat this process with other authors and you’ll find all kinds of sites offering wonderful opportunities for you to publish.
Check out a site called, “myblogguest”. It allows people to find guest blogging opportunities or discover guest bloggers.
Commenting helps everyone.
Follow a few main bloggers in appropriate niches and comment on their articles. I follow a couple of regular writers on major business magazine blogs. Not only do they have a lot of followers, their articles get shared more often than most others in their niche. Your comments will end up in front of even more people.
Surprisingly, there aren’t that many comments in these magazine posts. Perhaps, business people are too busy to take the time to comment? If you’re like me though, you also like to read what pros think and often click their links. Set notifications for their posts so that you’ll be one of the first commenters.
I hope that there are a few ideas here that you can put to use. Afterall, we all can use more “groupies”. Please share other tools and practices that help you increase your website traffic.
Please leave a comment below and have a great, productive day!