I’ll help you better understand who your ideal customer really is and what they want. Once
we agree on the basics, we’ll figure out how to make sure that they understand how you
can help them tell their story.
We’ll develop goals and a roadmap that will help you keep them engaged as we continue to
build your brand. Our interactions will focus on making them want what you offer not
just like what you offer.
Our plans will continue to engage them in meaningful ways so that they’ll want to hear
from you again and again. Marketing is less about selling and more about empathy. If you
really understand what your customers want to hear and see, your communications efforts
take less effort.
The tighter and truer your focus, the less time and expense will go into connecting in
meaningful ways. I will help you gain clarity and use creativity to out-think your
competitors rather than outspend them.
How we can work together
I’ve helped companies develop:
Content strategies for social media;
Names, logos and branding;
Introduce new products and packaging;
Develop multi-media advertising/marketing campaigns
I love learning about industries; figuring out what’s important to ideal customers/fans; and
creating materials that are both remembered and produce sales. Likes and sharing are
important in social media but they must lead to sales.
Please click on the Products tab to get detailed information of a variety of client marketing
packages that I offer. One may be perfect for you and your company.
Experiences Diane brings that will inform your projects
Diane Cook-Tench brings 2+ decades worth of experience to her marketing work and
coaching. She’s used creativity, strategic, and design abilities to build brands at The Martin
Agency. A firm named the number one creative agency in America and in the top five for
20+ years. As both a Creative Supervisor and member of its 10-person Board, for over 9
years, Diane helped the firm acquire national accounts during some of its most formative
Her clients include: Wrangler, Virginia Tourism and Virginia Industrial Development,
FMC, Coty Perfume, Paramount Kings Dominion US West, VA Power, Sheltering Arms
Hospital, BancOne, Barnett Banks, Riggs Bank, Chesapeake Bank, The American
Cancer Society, Rappahannock Yachts, Docks of the Bay, Rappahannock Westminster
Canterbury, Virginia Department of Health, Irvington Baptist Church and Richmond First
While working as an art director and creative supervisor, she’s won over 100
National/International awards for creativity from the toughest competitions. These include
Lions from the Cannes Festivals; International Clios; One Club gold and silver pencils, Art
Directors Global Awards, and recognition from Communication Arts & Design, Graphis,
and Lurzer’s Archive. Her work has also been published in Graphis, Print Magazine, and
Creative recognition is great but not without proven sales. Her work also garnered Effies
for effective, national campaign work. Additionally, Diane’s won two Kelly’s from the
Stephen E. Kelly Awards for top magazine campaign work.
On a local level, Diane’s been named Ad Person of the Year by the Richmond Ad Club and
won five Best of Show Awards. She’s also been named as one of the YWCA’s Outstanding
Having achieved her initial professional goals, Diane turned her expertise to the field of
education, founding the VCU Brandcenter on Virginia Commonwealth University’s campus.
She created an innovative program with cross-functional teams focused on research,
writing, art direction and brand management. Students from these tracks replicate
The School’s mission is to create the next generation of communication leaders. It’s grads
manage brands and develop creative communications for Google, Apple, Nike, Coke,
Facebook, Adidas, Gatorade, SquareSpace, REI, Microsoft Under Armour, Old Spice,
Samsung Galaxy, Pokemon, Paypal and more. Fifteen Super Bowl ads were created by
alumni just in the past year along.
Its Board, developed a year before the School’s doors opened, combines industry leaders
from advertising, film, and design. They’ve come from across the US, Canada, and Europe.
Today, with additional education focused on experiential design, it’s becoming a center for
creative problem solving and new product development.
The VCU Brandcenter has been named the top creative business school, worldwide, after its
students beat 184 teams from universities across the world. These competitive marketing
teams came from top business schools, including Harvard, Stanford, Oxford, MIT and
other top programs.
What does this mean for you and your business? It means that she’ll bring a wealth of
experience and creative problem solving to bear on your company and goals. She’s an
acknowledged leader in education, constantly tweaking the way she successfully delivers
content and coaching.
Diane has a history of success. She not only develops interesting plans, she implements
them. Former clients comment on her strengths in listening and problem solving. If that
isn’t enough, Diane can also bring in an accomplished set of professionals to add any
firepower needed for larger projects.
@copyright Brandgoodness LLC. 2016